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Category Insights & Benchmarks: See How You Stack Up

The market, mapped to your business's product structure. Instantly benchmark retail performance and uncover opportunities to grab more market share.

Benchmark your category share of search for a commercial advantage

Think you know who your real competitors are in each category? We’ll show you their traffic acquisition tactics, so you can sharpen your marketing, product, and promotion strategies.

Monitor your ecommerce performance by category

Track your performance across organic and paid channels, broken down by category and sub-category. Identify where you're gaining market share and where you're falling behind in high-value segments. See how you stack up in real time and uncover hidden growth opportunities where it matters most.
Benchmark competitors in your category

Analyze competitor product strategies

You can track competitor performance at the product level using our cross-retail datasets. It'll give you visibility into top-selling SKUs, so you can benchmark your own assortment and product range across major ecommerce platforms.
Compare category performance

Benchmark your assortment against the competition

Compare your assortment and pricing mix with competitors using demand insights, fully aligned to your product hierarchy for more relevant and accurate benchmarking at every level.
Map your category

Competitor on-site search (OSS) insights

Gain real-time visibility into what shoppers are searching for on other retailer sites (your competitors). Understand branded and non-branded search trends across retailers, within the categories you care about.
On-site search (OSS) insights from multiple retailers

The fastest and most granular view of your market performance

Conduct actionable, real-time benchmarking based on your category and competitors

C-suite & Leadership

C-suite & Leadership

Get the fastest, most detailed view of your market position - updated in real time. Gain full market context to drive data-led strategic decisions with confidence.

Marketing Teams

Marketing Teams

Unlock sub-category level insights across all search channels to boost visibility and optimize spend for maximum impact.

Commercial & Buying Teams

Commercial & Buying Teams

Access deep, product-level insights to make smarter buying decisions and spot growth opportunities before competitors do.

Similarweb’s data is trusted and used by the world’s leading brands

FAQs

  • Category analysis is built for retailers, helping ecommerce, merchandising, and strategy teams understand competitive dynamics and performance trends. It is ideal for any team aiming to improve category performance, pricing strategy, and product assortment.

  • Yes, this category performance dashboard is available globally. Feasibility depends on the scope and definition of your product categories.

  • Reports are delivered in Excel or PDF formats, with optional API access for deeper category management analytics and automation.

  • Categories and competitor selections are flexible. The benchmarking methodology is fixed to ensure consistency and comparability.

  • Yes. You can monitor trends like share of search, product page views, and pricing elasticity across multiple reporting cycles for actionable category insight analysis.

Ready to unlock your category insights?

Ready to unlock your category insights?

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