App Demographic & Interest Analytics
Know exactly who your competitors are targeting to benchmark your reach, improve user acquisition, and find new ways to grow your audience.
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The best decisions start with knowing your audience
Give your product, marketing, and analytics teams the data they need to expand to new segments.
Know your competitors' user demographics
Understand the personas that make up your competitors’ user base — broken down by app age and gender analytics — to refine your marketing strategy and improve UA targeting and messaging.
See where you’re losing mindshare
Analyze cross-app affinity to discover which competitor apps your users also engage with. Spot rising threats, measure mindshare, and understand how user attention is shifting in your category.
Get a single view of your digital audience
Get a single, unified number for your total audience across web and app — no overlaps. Ideal for proving campaign reach, maximizing ad sales, and benchmarking performance across channels.
Why Similarweb for App Intelligence
Superior accuracy
Industry-leader with the most reliable and extensive data sources to guide critical decisions.
Complete digital view
The only platform giving you App and Web Intelligence for full competitive context.
Global coverage
Track 4M+ apps across in 58 countries—covering both established and emerging markets.
Flexible data access
Use data how you need it – via platform, API, or tailored feeds for your workflow.
Freshest SDK data
Access 2.8K+ SDKs across 2M+ apps and 32 categories, updated continuously.
Intuitive design
A user-friendly platform built for clear, visual access to the insights that matter most.
FAQ
What is Similarweb App Demographics and Interest analytics?
App Demographics & Interest Analytics provides insights into any app’s audience base, including age and gender data. These insights help businesses better understand their audience and tailor marketing strategies accordingly.
How do the age & gender distribution features work?
The tool segments users into different age and gender segments, allowing you to analyze which personas engage most with your app.
Does the tool provide data for Apple and Google Play?
Yes, we are providing data for both Apple and Google Play apps.
