Quettra Acquisition

Quettra’s technology strengthens Similarweb's mobile app intelligence offering by delivering direct measurements that help companies better understand their customers’ app usage patterns. The acquisition allows businesses to track their app’s performance on a deeper level and benchmark performance across industries. It also provides access to customer demographics, such as age, gender, personal interest, and favorite brands. Users can improve retention and audience engagement by creating a more relevant and meaningful experience based on these insights.