Blog - NAI: Network Advertising Initiative

The NAI Comments on Proposed Rules under the NJ Data Privacy Act

August 1, 2025

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the

The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

July 16, 2025

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules

The NAI Submits Testimony Opposing California Location Bill, Urges Amendment

July 9, 2025

On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to

The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements

June 16, 2025

On June 10, the NAI submitted comments on the California Privacy Protection Agency’s (CPPA) proposed regulations regarding the Delete Request and Opt–out Platform (“DROP”) System Requirements. The NAI offers the

The NAI Summit 2025: Celebrating 25 Years of Moving Privacy Forward

June 5, 2025

Advertising technology leaders and privacy experts recently celebrated the NAI’s 25th anniversary as a leading privacy self-regulatory organization at its annual NAI Summit, held in San Francisco on May 21-22.

The NAI Submits Comments on CCPA Updates, Cybersecurity Audits, Risk Assessments, ADMT, and Insurance Companies

June 3, 2025

On June 2, 2025, the NAI submitted comments to the California Privacy Protection Agency (CPPA) on CCPA updates, cybersecurity audits, risk assessments, ADMT, and insurance companies under the California Consumer Privacy

NAI Submits Testimony to Amend Oregon HB 2008

May 15, 2025

On May 3, the NAI submitted a recommendation to amend Oregon’s HB 2008 in form of a written testimony. The NAI urged the committee to adopt a tailored amendment as

NAI Comments on House Privacy Working Group RFI

April 8, 2025

On April 7, the NAI submitted comments to the House Energy and Commerce Committee’s Privacy Working Group regarding the review of existing privacy laws and seeking input on a prospective

NAI Comments on CFPB Proposed Amendments to Regulation V under FCRA

April 3, 2025

On April 2, 2025, the NAI submitted comments to the Consumer Financial Protection Bureau (CFPB) on its proposed amendments to Regulation V under the Fair Credit Reporting Act (FCRA). The

NAI Comments on CA Bill AB 566 – Opt-out preference signal requirements

March 26, 2025

On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use

NAI sends letter to NY Governor re: the New York Health Information Privacy Act

March 19, 2025

On March 10, the NAI submitted a letter to New York Governor Hochul seeking tailored amendments to the New York Health Information Privacy Act (S929, “NYHIPA”) as the bill would

NAI Comments on CCPA Updates, Cyber, Risk, ADMT, and Insurance Regulations

February 19, 2025

On February 19, the NAI submitted comments to the California Privacy Protection Agency (CPPA) in response to proposed regulations regarding CCPA Updates, Insurance, Cybersecurity Audits, Risk Assessments, and Automated Decisionmaking

Opinion: Some Authorized Agent Providers Are Selling Privacy Snake Oil and Why It Needs to Stop

February 13, 2025

On February 13, the IAPP published an opinion piece by NAI’s VP and General Counsel Tony Ficarrotta. “Authorized agents represent a potentially powerful tool to help consumers exercise their privacy

What’s In Store for Data Privacy in 2025?

January 14, 2025

By David LeDuc The new year ushered in a new political environment in Washington, and a likely shakeup in the data privacy landscape. The incoming Trump administration and Republican congressional

How Ad-Tech Companies Help Bolster Small Publishers and Advertisers

December 18, 2024

[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering