| Rank | Influencer | Total Audience | Instagram est. income | YouTube est. income | TikTok est. income | Total est. income |
|---|---|---|---|---|---|---|
| #1 | MrBeast @mrbeast | 492.7M | ~492K | ~71.4M | - | 71.9M |
| #2 | CRAZY GREAPA @crazy_greapa | 26.1M | ~22.8K | ~52.9M | - | 52.9M |
| #3 | SelenaGomezVEVO @selenagomezvevo | 15.3M | - | ~42.5M | - | 42.5M |
| #4 | Hoanftbl @hoanftbl | 4.9M | - | ~39.7M | - | 39.7M |
| #5 | deagzzzshorts @deagzzzshorts | 3.2M | - | ~28.5M | - | 28.5M |
| #6 | Jamshid Jamshid @jamshid_jamshid1 | 6M | - | ~26M | - | 26M |
| #7 | Maryna Aksenov @marynaaksenov | 7.1M | ~9.8K | ~24.1M | - | 24.1M |
| #8 | Sofi Manassyan @sofimanassyan | 13.2M | ~20.3K | ~23.6M | ~4.8K | 23.6M |
| #9 | Stokes Twins @stokestwins | 120.6M | - | ~21.6M | ~40 | 21.6M |
| #10 | Justin Flom @justinflom | 44.1M | ~15.8K | ~19.7M | ~18.4K | 19.7M |
| #11 | chefkoudy @chefkoudy | 10.9M | ~71.3K | ~19.4M | ~40 | 19.5M |
| #12 | Nick Wilkins @n1ckwilkins | 18.1M | ~24.7K | ~18.4M | ~97.4K | 18.5M |
| #13 | Like Nastya @likenastya | 139.1M | ~18.3K | ~17M | ~40 | 17.1M |
| #14 | Googly @googlylegend | 1.5M | - | ~15.9M | - | 15.9M |
| #15 | Celine Dept @celinedept | 36.9M | - | ~15.6M | - | 15.6M |
| #16 | Hublot Baggins @hublotbaggins | 4M | - | ~15.4M | - | 15.4M |
| #17 | Dylan Anderson @dylan_anderson | 15.8M | - | ~15.4M | ~40 | 15.4M |
| #18 | 김프로KIMPRO @kimpro828 | 58.9M | - | ~15.2M | - | 15.2M |
| #19 | Elsa Arca @elsarca | 28.3M | ~22.6K | ~14.9M | ~7.6K | 14.9M |
| #20 | Speedroute @Speedroute | 2.6M | - | ~14.3M | - | 14.3M |
| #21 | Lily Meow @lilymiumiu | 4.3M | - | ~14.3M | - | 14.3M |
| #22 | Slicx7 @slicx7_ | 4.3M | - | ~13.8M | ~40 | 13.8M |
| #23 | Kika Kim @kikakim | 63.9M | ~89.6K | ~13.2M | ~32.6K | 13.3M |
| #24 | Bob Reese @bob_reese | 8M | - | ~12.9M | - | 12.9M |
| #25 | Brooke Monk @brookemonk | 51.6M | ~71.4K | ~12M | ~551.2K | 12.6M |
| #26 | Taylor Swift @taylorswift | 374.1M | ~3.1M | ~8M | ~40 | 11.1M |
| #27 | Azeroth @azzerooth | 2.1M | - | ~11M | - | 11M |
| #28 | monium @monium | 1.6M | - | ~10.9M | - | 10.9M |
| #29 | NickandCarrie @_nickandcarrie_ | 25M | ~46.3K | ~10.5M | ~34.8K | 10.6M |
| #30 | im_siowei @im_siowei | 11.2M | ~18K | ~10.5M | - | 10.5M |
| #31 | Isabell afro @isabell.afro | 18.5M | ~27.9K | ~10.5M | ~10.3K | 10.5M |
| #32 | Mark Rober @markrober | 76.2M | ~25.2K | ~10.4M | ~40 | 10.4M |
| #33 | House of Highlights @houseofhighlights | 93.3M | ~388.9K | ~9.6M | ~282.5K | 10.3M |
| #34 | Jojo Sim @jojosim | 22.1M | ~50K | ~9.7M | ~19.6K | 9.7M |
| #35 | Law By Mike @lawbymike | 16.4M | ~10.6K | ~9.5M | ~58.9K | 9.6M |
| #36 | Lady Gaga @ladygaga | 107M | ~615.5K | ~8.8M | ~32.9K | 9.4M |
| #37 | Disney @thedisneyprincesses | 20.4M | ~365.4K | ~9M | ~42K | 9.4M |
| #38 | toonz CRAFT @toonzcraft | 3.4M | - | ~9.4M | - | 9.4M |
| #39 | Bader Al Safar @baderalsafar | 51.2M | ~35.9K | ~9.1M | ~114.5K | 9.3M |
| #40 | Alex Warren @alexwaarren | 26.9M | ~58.2K | ~8.8M | ~131.3K | 9M |
| #41 | Jacky exe @jacky.exe9696 | 1.5M | - | ~9M | - | 9M |
| #42 | albert_cancook @albert_cancook | 20.8M | ~28.1K | ~8.8M | ~33K | 8.8M |
| #43 | Steven Strangles People @stevenstranglespeople | 2M | ~5.7K | ~8.7M | - | 8.7M |
| #44 | Bad Bunny @badbunnypr | 82.3M | ~11.3K | ~8.7M | ~40 | 8.7M |
| #45 | WWE @wwe | 164.2M | ~235.4K | ~8.2M | ~173K | 8.6M |
| #46 | Ariana Grande @arianagrande | 469.7M | ~2.6M | ~5.9M | ~72.7K | 8.5M |
| #47 | FINAL GALAXY @finalgalaxy-tv | 5.9M | - | ~8.3M | - | 8.3M |
| #48 | Karla Bustillos @karlybustillosg | 78.5M | ~31.7K | ~8.1M | ~21.4K | 8.2M |
| #49 | John Nellis @johnnellis | 5.8M | ~17.5K | ~8.2M | - | 8.2M |
| #50 | camman18 @camman18vods | 12.2M | - | ~7.8M | ~19.8K | 7.9M |
| #51 | LKCJ @lkcj-toys | 5M | - | ~7.7M | - | 7.7M |
| #52 | The Weeknd @theweeknd | 128.1M | ~677.1K | ~6.8M | ~40 | 7.4M |
| #53 | FUERZA REGIDA @fuerzaregida | 15.3M | ~88K | ~7M | - | 7.1M |
| #54 | annatwinsies @annatwinsies | 14.9M | ~18.2K | ~7.1M | ~2.9K | 7.1M |
| #55 | Katy Perry @katyperry | 258.4M | ~1.3M | ~5.7M | ~7.4K | 7M |
| #56 | Emmy Combs @emmycombss | 19.3M | ~20.5K | ~7M | ~48.5K | 7M |
| #57 | Marusya Outdoors @marusya.shiklina | 17.7M | ~32.3K | ~6.9M | - | 7M |
| #58 | Vin @vindooly | 5.2M | ~9.3K | ~6.9M | ~7.8K | 6.9M |
| #59 | Yee Yee Life @yeeyeeapparel | 3.7M | ~9.8K | ~6.9M | ~40 | 6.9M |
| #60 | Jesser @jesser | 34.3M | ~15.8K | ~6.9M | - | 6.9M |
| #61 | Nick DiGiovanni @nick.digiovanni | 24.2M | ~45.1K | ~6.8M | - | 6.8M |
| #62 | oreE TV @oreetv | 5.5M | - | ~6.7M | - | 6.7M |
| #63 | PituX @ilpitux | 22.6M | ~23K | ~6.7M | ~40 | 6.7M |
| #64 | The Mannii Show @themannii | 39M | ~11.3K | ~6.5M | ~62.6K | 6.6M |
| #65 | UR · Cristiano @cristiano | 737.8M | ~6.4M | ~175.6K | - | 6.6M |
| #66 | KendrickLamarVEVO @kendricklamarvevo | 7.5M | - | ~6.6M | - | 6.6M |
| #67 | elrubiusOMG @elrubiuswtf | 58.3M | ~303.6K | ~6.2M | - | 6.5M |
| #68 | Selena Gomez @selenagomez | 513.3M | ~3.1M | ~3.1M | ~137.9K | 6.4M |
| #69 | LANI LOVE @lanilove_ | 3.4M | ~7.8K | ~6.2M | - | 6.2M |
| #70 | A4 @a4a4a4a4 | 67.2M | - | ~6.2M | - | 6.2M |
| #71 | Ashkan Sadeghi @ashkan.ws | 8.9M | ~64K | ~6.1M | ~40 | 6.2M |
| #72 | Maroon5VEVO @maroon5vevo | 15.4M | - | ~6.1M | - | 6.1M |
| #73 | RihannaVEVO @rihannavevo | 25.2M | - | ~6.1M | - | 6.1M |
| #74 | YUNGBLUDVEVO @yungbludvevo | 43K | - | ~6.1M | - | 6.1M |
| #75 | Andy Jiang @andyyjiang_ | 6.8M | ~18.8K | ~6M | ~25.8K | 6M |
| #76 | Aphmau @aphmau_ | 25M | ~60.7K | ~5.9M | - | 6M |
| #77 | Daily Dose of Gaming @dailydoseofinternet | 2.5M | ~23.8K | ~5.9M | ~1.8K | 5.9M |
| #78 | KarolGVEVO @karolgvevo | 3.6M | - | ~5.8M | - | 5.8M |
| #79 | _vector_ @_vector_ | 29.3M | - | ~5.8M | - | 5.8M |
| #80 | MrTie @mrtieanimation | 653K | - | ~5.8M | - | 5.8M |
| #81 | Sean Andrew @seanandreww | 8M | - | ~5.8M | ~12.1K | 5.8M |
| #82 | CineSpotlight @998-qk8vc | 1.6M | - | ~5.7M | - | 5.7M |
| #83 | ESPN @espn | 40.2M | ~233.4K | ~5.4M | - | 5.7M |
| #84 | Pablo Pol @pablopol7 | 6.9M | - | ~5.7M | - | 5.7M |
| #85 | Billie Eilish @billieeilish | 254.6M | ~1.6M | ~4.1M | ~40 | 5.6M |
| #86 | Little Remy Food 🐭🍝 @littleremyfood | 1.8M | - | ~5.6M | ~15.5K | 5.6M |
| #87 | J Balvin @jbalvin | 107.3M | ~344.6K | ~5.1M | ~106.2K | 5.6M |
| #88 | TheWeekndVEVO @theweekndvevo | 11.1M | - | ~5.6M | - | 5.6M |
| #89 | Zhong @zhong | 54.9M | ~15.1K | ~5.5M | - | 5.5M |
| #90 | Big guy @bigmanschlatt | 2.9M | - | ~5.5M | - | 5.5M |
| #91 | Maluma @maluma | 94.2M | ~662.5K | ~4.9M | - | 5.5M |
| #92 | BLACKPINK @sooyaaa__ | 228.9M | ~1.2M | ~4.2M | ~167.7K | 5.5M |
| #93 | Travis Scott @travisscott | 79.9M | ~813.5K | ~4.7M | - | 5.5M |
| #94 | Lana's Life @lanaraee | 16.5M | ~17.7K | ~5.4M | ~55K | 5.4M |
| #95 | SIMJI @simjiofficial | 18.2M | ~23K | ~5.4M | ~31.2K | 5.4M |
| #96 | Red Bull @redbull | 58.2M | ~201.2K | ~5.1M | ~97.1K | 5.4M |
| #97 | BEÉLE @beele | 9.4M | ~43.4K | ~5.3M | ~10.8K | 5.4M |
| #98 | Nasty Naz @itsnastynaz | 42.8M | ~17.5K | ~5.3M | ~40 | 5.3M |
| #99 | Drake @champagnepapi | 173.7M | ~1.2M | ~4.1M | - | 5.3M |
| #100 | American High @americanhighshorts | 5.1M | ~27.5K | ~5.2M | ~28.3K | 5.2M |
Ever wondered how much the biggest social media stars make? From viral TikTok creators to YouTube celebs and Instagram trendsetters, the highest paid influencers are earning millions through sponsorships, brand deals, and ad revenue.
This ranking reveals the top paid social media influencers of 2025, based on analytics and estimated earnings. These top earners have built massive followings and turned their content into serious income. Whether you're curious about the most paid influencer, the richest influencers, or how social media stars make money, this list offers key insights into the biggest content creation success stories.
With platforms like Instagram, YouTube, and TikTok driving influencer marketing, understanding the top earning creators can reveal trends in how content is monetized. Explore who’s making the most, how they do it, and what it takes to be among the highest paid influencers in 2025.